What The Sun Thinks Of Its Readers

The Sun’s editorial today was the usual copy-and-paste routine about a hung Parliament causing the world to explode, and the Labour Party being more useless than Iain Dowie in a Mr Universe competition. But it did contain a flash of unintentional brilliance.

Here was the groundwork: “Today Mr Brown has taken it (the debt) to £776billion. Interest adds £5,000 every second.”

And then later on, the punchline: “Just think: Labour debt has increased by half a million pounds since you started reading this.”

The debt increased by half a million pounds just while I read the editorial? Really? When I got thinking about this, it revealed something which I found rather amusing.

It’s 274 words from the start of the article to the punchline. At a stretch (going slowly), it took me 30 seconds to get there. But The Sun thinks that it should take 100 seconds. Therefore, the newspaper thinks that its readers read at a rate of less than 3 words a second! That’s primary school reading age!

Shows you just how much The Sun rates the intelligence of its readers, eh? I do so love Freudian slips.

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1 Comment

Filed under Election, Media, Politics

One response to “What The Sun Thinks Of Its Readers

  1. Pingback: One A Day Picks of the Week* 26th April – 3rd May « rudderless

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